Aitareya

Collaterals Created :

Brand Identity (Logo) And Packaging

The Challenge:

Aitareya is an organic lifestyle brand that promotes conscious living. This brand believes in giving back to nature and creates sustainable products, that are refillable and chemical-free. They approached us to create collaterals that would bring out the essence of nature and sustainability.

Our Approach:

The idea behind the logo was to infuse nature along with the letter “A”. The cherry blossom design symbolises freshness, nature and a new wave of change into a sustainable future. The colour used is a shade of light pink that is synonymous with flora and tenderness.

What we Delivered:

Apart from the logo, we also designed the packaging for the various products of different sizes ranging from floor cleaners to dog shampoos. The packaging was designed to carry out the same brand feel along with the same brand colours.

The Result:

The logo and packaging for Aitareya captured the essence of the brand. It gave the audience the message that Aitareya was not just a brand of products but a healthier, more sustainable lifestyle choice that everyone should make.