Sealine Shipping

The Challenge:

Sealine shipping is a global shipping and logistics company that was looking to design its logo identity. We were approached to create a logo that would be minimalistic yet strong and represent all the services they provide.

 

Our Approach:

Our research was mainly focused on designs in the Navy and Maritime industry. We finally decided on icon representation- an S which is in the shape of a cargo container.

 

What We Delivered:

We created a mood board where we highlighted words that represented the brand’s ethos like honesty, authenticity, and credibility. The main colour that was used was deep blue which represented the ocean as well as evoked a sense of calmness.